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Beamly (part of Coty): My Makeup Artist, an innovative beauty platform that combines makeup artistry and technology
Award

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Images

in_place_vmua_tryon_inplace.jpg

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Videos

My Makeup Artist Drum Awards

Category

Technical Innovation

Agency

Beamly (part of Coty)

Description

My Makeup Artist is the world’s first virtual makeup experience that combines face analysis, augmented reality and artificial intelligence - all fuelled by Jobs to Be Done; a research process that gets to the heart of unmet consumer needs. 

This bespoke tool is currently integrated with a major retailer and provides 4 key differentiators: face analysis, hyper personalised makeup recommendations, virtual try-on and tutorials - all with the aim to help consumers find and buy makeup that is tailored to their beauty needs. This is a solution that’s scalable by region, language, brand and product category.

This is only the beginning and now we’re ready to transform the beauty landscape by scaling to more brands and e-retailers.

Links

https://www.maxfactor.com/vmua/

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