Beamly (part of Coty): My Makeup Artist, an innovative beauty platform that combines makeup artistry and technologyAward
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Technical Innovation
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Description
My Makeup Artist is the world’s first virtual makeup experience that combines face analysis, augmented reality and artificial intelligence - all fuelled by Jobs to Be Done; a research process that gets to the heart of unmet consumer needs.
This bespoke tool is currently integrated with a major retailer and provides 4 key differentiators: face analysis, hyper personalised makeup recommendations, virtual try-on and tutorials - all with the aim to help consumers find and buy makeup that is tailored to their beauty needs. This is a solution that’s scalable by region, language, brand and product category.
This is only the beginning and now we’re ready to transform the beauty landscape by scaling to more brands and e-retailers.