After reviewing the media landscape, we identified the climate change issue as a clear opportunity for press coverage, noting that Donald Trump had recently claimed climate change was not a problem. As such, we advised our client, Envirobuild, to name a new species of worm - known for burying its head in the sand in times of danger - after Donald Trump.
The worm, Dermophis donaldtrumpi, achieved global coverage and valuable new backlinks to our clients' website.
862 placements nationally and internationally (Buzzsumo data - Feb 25th 2019)
481 new backlinks (Ahrefs data - Feb 2019)
Combined shares of 1.5 million (1,443,710 - Buzzsumo data)