Danilo is the Global Director of Media, Tech and Data for Procter & Gamble, with responsibilities for adtech and martech, digital media partnerships and investment optimization in auction-driven platforms, media transparency, data platforms and agency in-housing.
In his spare time, Danilo enjoys spending time with VC/PE funds (to learn about new technologies in his areas of interest), as well as guest lecturing at Harvard Business School, where he also co-authored a case study on adtech. He is also a contributor for AdExchanger.
Danilo’s technology interests focus on AI/ML, media supply chain digitization, planning/buying automation, improved targeting and personalization.
Danilo holds a PhD in engineering – his research focused on risk management and decision making under uncertainty.