Principal Lecturer in Digital Marketing
Manchester Metropolitan University

David is Principal Lecturer in Digital Marketing at Manchester Metropolitan University, where he leads a team of specialist digital marketing academics and runs a number of digital communications programmes. He is co-author of 7th edition of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill.

He set up Manchester Met’s first part-time MSc in Digital Marketing in 2007, their first full-time MSc Digital Marketing Communications in 2016 and Manchester Met’s Global E-Learning MSc in Digital Marketing

David founded Manchester Met’s Agency Life programme in 2012 to enable students to experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, helped to set up Manchester’s second web design agency back in 1995, He sits on the Board FutureEverything and is a trustee of The Education Trust.

Why I am judging these awards

I'm judging these awards so that I see what the very best practice looks like. When I talk to my students about the very best, I want to be sure for myself that's what they are looking at. These awards are a chance for your peers to judge you - so winning is a real coup. I'll be looking for work that demonstrates real, visible results, that means something to its audience and stands out as unique and compelling.

Judging panel

Dan Maudhub


Nik Entwistle


Gregory Roekens

Chief Innovation Officer

Tom Westray

Creative Director
Virgin Galactic

Tamara Littleton

Founder & CEO
The Social Element

Sean Bailey

UK Marketing Director
National Express

Roger Evans


Angela Pitsillides

National Head of Marketing and Communications
Crowe UK

Phil Jones - Chairman

Founder & Organiser
Podge Events

Charlotte Hillenbrand

Executive Director, Digital & Innovation
Comic Relief

Louise Jorden

Outgoing Creative Director
Wolff Olins

Simon Dixon


Peter Dolukhanov

Founder & CEO
Decoded Consulting

Emma Newell

Senior Commercial Director, Sport & Entertainment
Getty Images

David Edmundson-Bird

Principal Lecturer in Digital Marketing
Manchester Metropolitan University

Becky McOwen-Banks

Executive Creative Director

Gregg Stewart

Digital Media, Marketing & Technology Specialist

Becky Franks

Digital Optimisation Lead
The Co-operative Bank

Stuart Avery

Group CEO & Co-Founder
Great State

Visha Naul

Director of Agency Marketing, EMEA

Kate Dale

Head of Brand and Digital Strategy
Sport England

James Cross

Creative Director
BBC Creative

Daniella Messer

Marketing & Communications Manager
Co-op Power Division

Terry Willis

Director of Technology
Church of England

Adam Harris

Global Head, Twitch Brand Partnership Studio

Elizabeth Tweedale

Chief Executive
Cypher Coders

Tove Okunniwa

Chief Executive
London Sport

Syd Nadim

Exec Chairman, Founder & Inventor

Amy Williams

Founder & CEO

Sarah Haynes

Group Digital Marketing Manager
The Jockey Club

Julia Jones


Nick Farnhill

Publicis Poke

Damien Cullen

Senior Content Innovations Manager
The Football Association

Kelly Engstrom

Brand & Demand Generation Communications Director

Jamie Jefferson

Founder & Chief Creative Officer

Tom McDonnell