Principal Lecturer in Digital Marketing
Manchester Metropolitan University

David is Principal Lecturer in Digital Marketing at Manchester Metropolitan University, where he leads a team of specialist digital marketing academics and runs a number of digital communications programmes. He is co-author of 7th edition of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill.

He set up Manchester Met’s first part-time MSc in Digital Marketing in 2007, their first full-time MSc Digital Marketing Communications in 2016 and Manchester Met’s Global E-Learning MSc in Digital Marketing

David founded Manchester Met’s Agency Life programme in 2012 to enable students to experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, helped to set up Manchester’s second web design agency back in 1995, He sits on the Board FutureEverything and is a trustee of The Education Trust.

Why I am judging these awards

I'm judging these awards so that I see what the very best practice looks like. When I talk to my students about the very best, I want to be sure for myself that's what they are looking at. These awards are a chance for your peers to judge you - so winning is a real coup. I'll be looking for work that demonstrates real, visible results, that means something to its audience and stands out as unique and compelling.

Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Simon Dixon


David Edmundson-Bird

Principal Lecturer in Digital Marketing
Manchester Metropolitan University

Becky Franks

Digital Optimisation Lead
The Co-operative Bank