Founder & Chief Creative Officer

Along with John and Garry, Jamie is one of the owners and founders of Equator. She is Equator’s Chief Creative Officer and has overall responsibility for the creative output of the business. Jamie actively and passionately supports the team, clients and the wider creative community. Jamie works hands-on with project and client teams to direct the creation of effective experiences that marry business and end-user needs. She has created gamechanging websites, national integrated campaigns, start-up brands, business models and strategies across almost every sector from finance (Lloyds, Santander, AXA and RBS), utilities (SSE and Spark) to travel (Malmaison, Village, Rocco Forte) and consumer goods (Baxters, Macallan, Paul Mitchell) to name a few.

Having studied at Glasgow School of Art, Jamie’s career began at an agency called ZigZag where she met John. In 1999 she and John founded Equator. Jamie’s creative principles of attention to detail, insightful thinking and remarkable content underpin the brand to this day. Jamie plays an active part in promoting diversity within Equator and in the creative and digital industries as a whole through her place on the Inclusion & Diversity Council of BIMA (British Interactive Media Association). Jamie is equally passionate about improving prospects for young creative talent. In 2016 she created Scotland’s first tech festival, Techaus, to share ideas and strengthen the community in Scotland’s growing digital sector.

Her drive to make change happen also led her to be invited to join the governing board of Creative & Cultural Skills, a national charity aimed at closing the gap between creative education and employment. As a founding trustee board member of The National College for Creative Industries, she was also instrumental in gaining government approval to launch and ensure the ongoing success of this innovative college supporting employer-led learning in the creative sector.

Judging panel

Amy Williams

Founder & CEO

Sarah Haynes

Group Digital Marketing Manager
The Jockey Club

Julia Jones


Damien Cullen

Senior Content Innovations Manager
The Football Association

Jamie Jefferson

Founder & Chief Creative Officer

Dan Maudhub


Gregory Roekens

Chief Innovation Officer

Tamara Littleton

Founder & CEO
The Social Element

Roger Evans


Phil Jones - Chairman

Founder & Organiser
Podge Events

Charlotte Hillenbrand

Executive Director, Digital & Innovation
Comic Relief

Simon Dixon


Peter Dolukhanov

Founder & CEO
Decoded Consulting

David Edmundson-Bird

Principal Lecturer in Digital Marketing
Manchester Metropolitan University

Becky McOwen-Banks

Executive Creative Director

Becky Franks

Digital Optimisation Lead
The Co-operative Bank

Stuart Avery

Group CEO & Co-Founder
Great State

Kate Dale

Head of Brand and Digital Strategy
Sport England

James Cross

Creative Director
BBC Creative

Daniella Messer

Marketing & Communications Manager
Co-op Power Division

Terry Willis

Director of Technology
Church of England

Adam Harris

Global Head, Twitch Brand Partnership Studio

Elizabeth Tweedale

Chief Executive
Cypher Coders

Tove Okunniwa

Chief Executive
London Sport

Syd Nadim

Exec Chairman, Founder & Inventor