Jamie Jefferson
Along with John and Garry, Jamie is one of the owners and founders of Equator. She is Equator’s Chief Creative Officer and has overall responsibility for the creative output of the business. Jamie actively and passionately supports the team, clients and the wider creative community. Jamie works hands-on with project and client teams to direct the creation of effective experiences that marry business and end-user needs. She has created gamechanging websites, national integrated campaigns, start-up brands, business models and strategies across almost every sector from finance (Lloyds, Santander, AXA and RBS), utilities (SSE and Spark) to travel (Malmaison, Village, Rocco Forte) and consumer goods (Baxters, Macallan, Paul Mitchell) to name a few.
Having studied at Glasgow School of Art, Jamie’s career began at an agency called ZigZag where she met John. In 1999 she and John founded Equator. Jamie’s creative principles of attention to detail, insightful thinking and remarkable content underpin the brand to this day. Jamie plays an active part in promoting diversity within Equator and in the creative and digital industries as a whole through her place on the Inclusion & Diversity Council of BIMA (British Interactive Media Association). Jamie is equally passionate about improving prospects for young creative talent. In 2016 she created Scotland’s first tech festival, Techaus, to share ideas and strengthen the community in Scotland’s growing digital sector.
Her drive to make change happen also led her to be invited to join the governing board of Creative & Cultural Skills, a national charity aimed at closing the gap between creative education and employment. As a founding trustee board member of The National College for Creative Industries, she was also instrumental in gaining government approval to launch and ensure the ongoing success of this innovative college supporting employer-led learning in the creative sector.
