Olaf is an international B2C marketer with general management, strategy and non-executive experience. He has a deep understanding of digital transformation, the customer journey & insight, turnaround and brand.
Olaf previously oversaw the global marketing function for the world’s largest integrated leisure resort and casino, Sands China, in China. He currently leads the Marketing, Retail and PR functions for the world leading sporting estate, Goodwood. He also holds a small non-executive role with Dexam Online, a UK family business kitchenware retailer; is a Trustee of Visit Chichester, a destination management organisation; and is on the Board of Advisors for The Lagoon, a family surf destination.