Founder & CEO
Decoded Consulting

Peter is Founder and CEO of Decoded Consulting, offering CTO and technology leadership services and Acting CTO at The Independent.

With over 20 years’ experience in the technology and digital agency sectors, Dolukhanov works with start-ups, brands and agencies developing technology, transformation and ecosystem strategy, supporting the launch of new products, services and improving operational efficiencies, while working in close collaboration with brand, marketing, experience and product teams.

In 2009, Peter co-founded award Nice Agency, a multi award-winning mobile agency, working with brands such as Channel4, UBS, The Times and Ticketmaster. Nice was acquired by independent creative agency Karmarama in 2014, where Peter was appointed Group CTO; and Karmarama was acquired by Accenture Interactive in 2016.

Dolukhanov developed a creative innovation practice across Accenture Interactive, and through this initiative he led and delivered the world’s first AI-moderated debate which was launched at SXSW 2019.

Dolukhanov featured in the BIMA Hot 100 lists in 2015 and 2017; and was named ‘most influential’ in the Hospital Club 100 list in 2015.

Judging panel

Kate Dale

Head of Brand and Digital Strategy
Sport England

James Cross

Creative Director
BBC Creative

Olaf Gueldner

CMO
The Goodwood Group

Daniellla Messer

Marketing & Communications Manager
Co-op Power Division

Terry Willis

Director of Technology
Church of England

Guan Hin Tay

CCO
BBDO Asia

Adam Harris

Global Head, Twitch Brand Partnership Studio
Twitch

Elizabeth Tweedale

Chief Executive
Cypher Coders

Heeru Dingra

CEO
WATConsult

Tove Okunniwa

Chief Executive
London Sport

Syd Nadim

Exec Chairman, Founder & Inventor
Colooder, Clock & SwipeStation

Shivram Gopinath

Executive Director
Ultrasupernew

Amy Williams

Founder & CEO
Good-Loop

Sarah Haynes

Group Digital Marketing Manager
The Jockey Club

Prakash Gurumoorthy

Managing Director (APJ)
Born

Julia Jones

CEO
FOUND IN MUSIC

Nick Farnhill

CEO
Publicis Poke

Sri Sharma

CEO and Co-founder
Increasingly

Damien Cullen

Senior Content Innovations Manager
The Football Association

Kelly Engstrom

Brand & Demand Generation Communications Director
EE

Kimberlee Wells

CEO
TBWA\Melbourne & TBWA\Adelaide

Jamie Jefferson

Founder & Chief Creative Officer
Equator

Tom McDonnell

CEO
Monterosa

Kristal Ireland

Digital Director
UK Coaching

Dan Maudhub

MD
Wonderful

Nik Entwistle

Founder
A_TK

Ilicco Elia

Head of Mobile
Deloitte Digital

Gregory Roekens

Chief Innovation Officer
MPC

Tom Westray

Creative Director
Virgin Galactic

Traci Maddock

Director
Merian Ventures

Tamara Littleton

Founder & CEO
The Social Element

Angela Pitsillides

National Head of Marketing and Communications
Crowe UK

Barry Brand

Creative Energiser
yellow.global

Roger Evans

Independent
Consultant

Louise Jorden

Outgoing Creative Director
Wolff Olins

Mo Lishomwa

Director of Strategic Alliances
Publicis Sapient

Phil Jones - Chairman

Founder & Organiser
Podge Events

Charlotte Hillenbrand

Former Executive Director, Digital & Innovation
Comic Relief

EMMA NEWELL

Senior Commercial Director, Sport & Entertainment
Getty Images

Guan Hin Tay

Chief Creative Officer
BBDO Singapore

Simon Dixon

Co-Founder
DixonBaxi

Peter Dolukhanov

Founder & CEO
Decoded Consulting

Gregg Stewart

Digital Media, Marketing & Technology Specialist
Measured/Nemorin

David Edmundson-Bird

Principal Lecturer in Digital Marketing
Manchester Metropolitan University

Becky McOwen-Banks

Executive Creative Director
VaynerMedia

Visha Naul

EMEA Director of Business Marketing
Pinterest

Becky Franks

Digital Optimisation Lead
The Co-operative Bank

Stuart Avery

Group CEO & Co-Founder
Great State

Danilo Tauro

Global Director of Media, Tech and Data
P&G