Founder & CEO
Decoded Consulting

Peter is Founder and CEO of Decoded Consulting, offering CTO and technology leadership services and Acting CTO at The Independent.

With over 20 years’ experience in the technology and digital agency sectors, Dolukhanov works with start-ups, brands and agencies developing technology, transformation and ecosystem strategy, supporting the launch of new products, services and improving operational efficiencies, while working in close collaboration with brand, marketing, experience and product teams.

In 2009, Peter co-founded award Nice Agency, a multi award-winning mobile agency, working with brands such as Channel4, UBS, The Times and Ticketmaster. Nice was acquired by independent creative agency Karmarama in 2014, where Peter was appointed Group CTO; and Karmarama was acquired by Accenture Interactive in 2016.

Dolukhanov developed a creative innovation practice across Accenture Interactive, and through this initiative he led and delivered the world’s first AI-moderated debate which was launched at SXSW 2019.

Dolukhanov featured in the BIMA Hot 100 lists in 2015 and 2017; and was named ‘most influential’ in the Hospital Club 100 list in 2015.

Judging panel

Kate Dale

Head of Brand and Digital Strategy
Sport England

James Cross

Creative Director
BBC Creative

Daniella Messer

Marketing & Communications Manager
Co-op Power Division

Terry Willis

Director of Technology
Church of England

Adam Harris

Global Head, Twitch Brand Partnership Studio
Twitch

Elizabeth Tweedale

Chief Executive
Cypher Coders

Tove Okunniwa

Chief Executive
London Sport

Syd Nadim

Exec Chairman, Founder & Inventor
Colooder

Amy Williams

Founder & CEO
Good-Loop

Sarah Haynes

Group Digital Marketing Manager
The Jockey Club

Julia Jones

CEO
FOUND IN MUSIC

Nick Farnhill

CEO
Publicis Poke

Damien Cullen

Senior Content Innovations Manager
The Football Association

Kelly Engstrom

Brand & Demand Generation Communications Director
EE

Jamie Jefferson

Founder & Chief Creative Officer
Equator

Tom McDonnell

CEO
Monterosa

Dan Maudhub

MD
Wonderful

Nik Entwistle

Founder
A_TK

Gregory Roekens

Chief Innovation Officer
MPC

Tom Westray

Creative Director
Virgin Galactic

Tamara Littleton

Founder & CEO
The Social Element

Sean Bailey

UK Marketing Director
National Express

Roger Evans

Independent
Consultant

Angela Pitsillides

National Head of Marketing and Communications
Crowe UK

Phil Jones - Chairman

Founder & Organiser
Podge Events

Charlotte Hillenbrand

Executive Director, Digital & Innovation
Comic Relief

Louise Jorden

Outgoing Creative Director
Wolff Olins

Simon Dixon

Co-Founder
DixonBaxi

Peter Dolukhanov

Founder & CEO
Decoded Consulting

Emma Newell

Senior Commercial Director, Sport & Entertainment
Getty Images

David Edmundson-Bird

Principal Lecturer in Digital Marketing
Manchester Metropolitan University

Becky McOwen-Banks

Executive Creative Director
VaynerMedia

Gregg Stewart

Digital Media, Marketing & Technology Specialist
Neomorin

Becky Franks

Digital Optimisation Lead
The Co-operative Bank

Stuart Avery

Group CEO & Co-Founder
Great State

Visha Naul

Director of Agency Marketing, EMEA
Pinterest