Founder & CEO
The Social Element

Social media pioneer Tamara founded The Social Element in 2002, way before the explosion of social media. Today she leads a strong global team of 300+ who work with some of the world’s biggest brands to deliver consultancy-led social media services, helping them to create genuine human connections with consumers, whilst using social to help solve their business challenges.

Tamara is a champion of diversity, LGBTQI, female entrepreneurship and keeping children safe online.

In 2013, she also co-founded a business called Polpeo, which helps brands withstand a crisis breaking online through the use of simulation technology.

She is a passionate member of Natural Voices choir, a huge fan of karaoke, wears amazing T-shirts…. most of which carry messages communicating her favourite saying; Be kind.

"I’m delighted to be judging the Dadi awards and I’ll be looking for brands that have a digital strategy that helps them have a genuine human connection with their consumers and really show innovation."

Judging panel

Amy Williams

Founder & CEO
Good-Loop

Sarah Haynes

Group Digital Marketing Manager
The Jockey Club

Prakash Gurumoorthy

Managing Director (APJ)
Born

Julia Jones

CEO
FOUND IN MUSIC

Nick Farnhill

CEO
Publicis Poke

Sri Sharma

CEO and Co-founder
Increasingly

Damien Cullen

Senior Content Innovations Manager
The Football Association

Kelly Engstrom

Brand & Demand Generation Communications Director
EE

Kimberlee Wells

CEO
TBWA\Melbourne & TBWA\Adelaide

Jamie Jefferson

Founder & Chief Creative Officer
Equator

Tom McDonnell

CEO
Monterosa

Kristal Ireland

Digital Director
UK Coaching

Dan Maudhub

MD
Wonderful

Nik Entwistle

Founder
A_TK

Ilicco Elia

Head of Mobile
Deloitte Digital

Gregory Roekens

Chief Innovation Officer
MPC

Tom Westray

Creative Director
Virgin Galactic

Traci Maddock

Director
Merian Ventures

Tamara Littleton

Founder & CEO
The Social Element

Angela Pitsillides

National Head of Marketing and Communications
Crowe UK

Barry Brand

Creative Energiser
yellow.global

Roger Evans

Independent
Consultant

Louise Jorden

Outgoing Creative Director
Wolff Olins

Mo Lishomwa

Director of Strategic Alliances
Publicis Sapient

Phil Jones - Chairman

Founder & Organiser
Podge Events

Charlotte Hillenbrand

Former Executive Director, Digital & Innovation
Comic Relief

EMMA NEWELL

Senior Commercial Director, Sport & Entertainment
Getty Images

Guan Hin Tay

Chief Creative Officer
BBDO Singapore

Simon Dixon

Co-Founder
DixonBaxi

Peter Dolukhanov

Founder & CEO
Decoded Consulting

Gregg Stewart

Digital Media, Marketing & Technology Specialist
Measured/Nemorin

David Edmundson-Bird

Principal Lecturer in Digital Marketing
Manchester Metropolitan University

Becky McOwen-Banks

Executive Creative Director
VaynerMedia

Visha Naul

EMEA Director of Business Marketing
Pinterest

Becky Franks

Digital Optimisation Lead
The Co-operative Bank

Stuart Avery

Group CEO & Co-Founder
Great State

Danilo Tauro

Global Director of Media, Tech and Data
P&G

Kate Dale

Head of Brand and Digital Strategy
Sport England

James Cross

Creative Director
BBC Creative

Olaf Gueldner

CMO
The Goodwood Group

Daniellla Messer

Marketing & Communications Manager
Co-op Power Division

Terry Willis

Director of Technology
Church of England

Guan Hin Tay

CCO
BBDO Asia

Adam Harris

Global Head, Twitch Brand Partnership Studio
Twitch

Elizabeth Tweedale

Chief Executive
Cypher Coders

Heeru Dingra

CEO
WATConsult

Tove Okunniwa

Chief Executive
London Sport

Syd Nadim

Exec Chairman, Founder & Inventor
Colooder, Clock & SwipeStation

Shivram Gopinath

Executive Director
Ultrasupernew