Founder & CEO
The Social Element

Social media pioneer Tamara founded The Social Element in 2002, way before the explosion of social media. Today she leads a strong global team of 300+ who work with some of the world’s biggest brands to deliver consultancy-led social media services, helping them to create genuine human connections with consumers, whilst using social to help solve their business challenges.

Tamara is a champion of diversity, LGBTQI, female entrepreneurship and keeping children safe online.

In 2013, she also co-founded a business called Polpeo, which helps brands withstand a crisis breaking online through the use of simulation technology.

She is a passionate member of Natural Voices choir, a huge fan of karaoke, wears amazing T-shirts…. most of which carry messages communicating her favourite saying; Be kind.

"I’m delighted to be judging the Dadi awards and I’ll be looking for brands that have a digital strategy that helps them have a genuine human connection with their consumers and really show innovation."

Judging panel

Dan Maudhub


Gregory Roekens

Chief Innovation Officer

Tamara Littleton

Founder & CEO
The Social Element

Roger Evans


Phil Jones - Chairman

Founder & Organiser
Podge Events

Charlotte Hillenbrand

Executive Director, Digital & Innovation
Comic Relief

Simon Dixon


Peter Dolukhanov

Founder & CEO
Decoded Consulting

David Edmundson-Bird

Principal Lecturer in Digital Marketing
Manchester Metropolitan University

Becky McOwen-Banks

Executive Creative Director

Becky Franks

Digital Optimisation Lead
The Co-operative Bank

Stuart Avery

Group CEO & Co-Founder
Great State

Kate Dale

Head of Brand and Digital Strategy
Sport England

James Cross

Creative Director
BBC Creative

Daniella Messer

Marketing & Communications Manager
Co-op Power Division

Terry Willis

Director of Technology
Church of England

Adam Harris

Global Head, Twitch Brand Partnership Studio

Elizabeth Tweedale

Chief Executive
Cypher Coders

Tove Okunniwa

Chief Executive
London Sport

Syd Nadim

Exec Chairman, Founder & Inventor

Amy Williams

Founder & CEO

Sarah Haynes

Group Digital Marketing Manager
The Jockey Club

Julia Jones


Damien Cullen

Senior Content Innovations Manager
The Football Association

Jamie Jefferson

Founder & Chief Creative Officer