Chief Executive
London Sport

Tove is CEO of London Sport, a non-profit organisation dedicated to making London the most active city in the world, supported by Sport England and the Mayor of London. She has a background in strategic marketing and content creation, with extensive experience in both commercial and non-profit sectors. Previously she led two successful sport and entertainment marketing agencies - WPP owned MEC Access and Havas Sports & Entertainment - advising clients such as Barclays, Coca-Cola, Visa, Danone, Lloyds Bank, Marriott, Specsavers, Nintendo and Morrisons among many others. Prior to this Tove spent 10 years at the BBC in senior brand marketing roles, including Head of Marketing at BBC Sport where she led a successful repositioning of the brand.

She is a Board Member of Sport England and Catch 22, a leading social business. 

Judging panel

Kate Dale

Head of Brand and Digital Strategy
Sport England

James Cross

Creative Director
BBC Creative

Daniella Messer

Marketing & Communications Manager
Co-op Power Division

Terry Willis

Director of Technology
Church of England

Adam Harris

Global Head, Twitch Brand Partnership Studio
Twitch

Elizabeth Tweedale

Chief Executive
Cypher Coders

Tove Okunniwa

Chief Executive
London Sport

Syd Nadim

Exec Chairman, Founder & Inventor
Colooder

Amy Williams

Founder & CEO
Good-Loop

Sarah Haynes

Group Digital Marketing Manager
The Jockey Club

Julia Jones

CEO
FOUND IN MUSIC

Damien Cullen

Senior Content Innovations Manager
The Football Association

Jamie Jefferson

Founder & Chief Creative Officer
Equator

Dan Maudhub

MD
Wonderful

Gregory Roekens

Chief Innovation Officer
MPC

Tamara Littleton

Founder & CEO
The Social Element

Roger Evans

Independent
Consultant

Phil Jones - Chairman

Founder & Organiser
Podge Events

Charlotte Hillenbrand

Executive Director, Digital & Innovation
Comic Relief

Simon Dixon

Co-Founder
DixonBaxi

Peter Dolukhanov

Founder & CEO
Decoded Consulting

David Edmundson-Bird

Principal Lecturer in Digital Marketing
Manchester Metropolitan University

Becky McOwen-Banks

Executive Creative Director
VaynerMedia

Becky Franks

Digital Optimisation Lead
The Co-operative Bank

Stuart Avery

Group CEO & Co-Founder
Great State