Tove is CEO of London Sport, a non-profit organisation dedicated to making London the most active city in the world, supported by Sport England and the Mayor of London. She has a background in strategic marketing and content creation, with extensive experience in both commercial and non-profit sectors. Previously she led two successful sport and entertainment marketing agencies - WPP owned MEC Access and Havas Sports & Entertainment - advising clients such as Barclays, Coca-Cola, Visa, Danone, Lloyds Bank, Marriott, Specsavers, Nintendo and Morrisons among many others. Prior to this Tove spent 10 years at the BBC in senior brand marketing roles, including Head of Marketing at BBC Sport where she led a successful repositioning of the brand.
She is a Board Member of Sport England and Catch 22, a leading social business.