Master of Malt, the Budweiser online spirits brand, were looking to grow online whisky sales and to explore new international markets. As part of the mix, an important focus was to expand the affiliate base to extend beyond the core of rebate and voucher affiliates.
The Publisher Discovery integration with the Affiliate Future network provides advertisers with a network ‘Recommender’ discovery and recruiting tool. The technology is driven by AI and machine-learning, to simplify the whole process within the network.
This is enhanced with the addition of the Publisher Discovery Gap Analysis tools. These identify around 2 million affiliates’ websites linking to over 300,000 merchants across over 300 affiliate networks worldwide.
Master of Malt used these tools to identify and recruit new affiliates to drive significant additional sales volumes from domestic and international markets and deliver a sales uplift of 26% driven by the new affiliates.