JoEllen Laryea
JoEllen Laryea
marketing, pr and communications
Caribbean Export Development Agency

JoEllen has over 18 years of marketing and branding know-how and expertise. She has worked for major brands such as Apple, Sony and Nike and currently leads the PR and Marketing division at Caribbean Export. In her role at Caribbean Export she has successfully led the rebranding of the Agency and spearheads a range of communication initiatives to increase the Agency’s brand equity, visibility and awareness locally, regionally and internationally. JoEllen holds an MA in Mass Communications and a Post Graduate Diploma in Digital Marketing. As a trusted marketing leader in the Caribbean region, she’s renowned for her unique ability to think globally and strategise locally. JoEllen grew up in the UK, but is a daughter of the soil, who enjoys working across business sectors, throughout the Caribbean and is passionate and committed about working with organisations of all sizes, to promote and elevate brands.