Susie is a commercially driven business & marketing transformation leader with over 2+ decades of multi-markets experience in senior leadership roles that span the globe, from diverse markets in Asia Pacific to emerging economies in Central & Eastern Europe, South America, and Africa. Prior to Fuji Xerox, Susie held a multitude of roles in IBM, her last being the Director of Performance & Programmatic Marketing for APAC.
In her professional journey, Susie has garnered diverse industry knowledge based on her tenures in public sector/government, travel & tourism, marketing services and information technology. Her core experience lies in B2B marketing, CX and change management where she has built & rebuilt local & regional marketing GTM models, from people, processes, to Martech.
Susie is a strong advocate of whole-brained marketing, she is a frequent judge & speaker in leading industry awards (Head Judge in APAC Effie Awards in 2019 & 2020; Campaign Asia 2020 Agency of the Year Awards) & in B2B conferences. She also sits on the Marcom Sub-Committee of the Singapore Institute of Directors, and is a volunteer with Daughters of Tomorrow, a charity for disadvantaged women.