Alex Macleod
Alex Macleod
global digital & technology officer
Landor & Fitch

Alex leads Landor & Fitch’s technology practice across the global studio network managing teams across the regional studio network. Alex has over 25 years of experience in design & innovation having run two of his own digital agencies, one of which was acquired by FITCH in 2018.

Originally an illustrator, Alex moved into graphics & digital design in the late 1990’s he has a deep understanding of all aspects of the creative & production process as well as being an active coder & technologist for much of his career.

Alex has worked with global brands across almost every geographical region, his work has won many accolades and he has authored 2 books on tech-led design & innovation. He is also an occasional speaker & commentator in industry media & events.