Cheelip is a hybrid creative leader with 20 years of integrated advertising experience, having successfully helmed creative departments in markets as diverse as Singapore, Malaysia, Vietnam, Indonesia, Tokyo and China. As Chief Product Officer and Regional Chief Creative Officer, he drives creative solutions and product transformation across all offices for Lion and Lion --owned by Septeni, a listed media conglomerate in Japan.
He has won awards across multiple categories at international, regional and domestic award shows, such as: Clios, One Show, One Show Greater China, Cannes Lions, Communication Art Annual, ADFEST, Spikes, BUSAN AdStars, Global Best Digital Advertising Awards, LIA, Creative Circle, ROI Awards, China International Advertising, Tiger Roar, Red Dot, Times Asia-Pacific, IAI International Advertising, EFFIES, to name just a few.
He has also served on the jury of many awards: jury member at the 2016 China Content Marketing Awards, 2016 ECI Awards (E-Commerce Innovation Awards), 2016 and 2017 AD STARS Advertising Awards in Busan, One Club Young Ones Jury from 2017 to 2019, 2018 LIA Awards, Cannes Lions 2018 for its first ever Creative e-Commerce category, Grand Jury for the 2019, 2020, 2021 Cresta Awards, 2019 One Show Greater China Awards Show, 2020 New York Festival’s AME Awards and the upcoming LIA Chinese Creativity 2021 Show.
In 2018, he was named by Campaign Asia as a Digital A-list Achiever in China in 2018 and has been named by ChinaSmack.com as one of the leading advertising creatives in Greater China. His brand experience work appeared in the book The Contagious Commandments: Ten Steps to Brand Bravery. He also helped break a Guinness World Record with his activation
campaign for Didi App in China.