Mark Haviland
Mark Haviland
evp brand & sustainability
Rakuten EMEA

Mark oversees the development of the unifying brand experience at Rakuten EMEA, with a focus on the development of the company’s purpose. Years spent at CNN and Disney have informed an international and long-term view on commercial and communications strategies and how brands can harness their meaning and values as critical building blocks to success. Today’s challenges require companies to address both social and environmental impacts of their operations, as levers for growth, not just reputation. Having lived in Tokyo and Paris, he is currently based in London.

mdwhaviland@gmail.com