Categories 2021

 

Description

The category recognizes the best (and most inspiring uses) of Pinterest whether as part of an integrated campaign or a standalone made for Pinterest approach. The entry needs to include at least one of the following criteria.

Criteria

· Using Pinterest as a full-funnel solution (from awareness to conversion) · Best use of insights and trends data · Best use of creative ad formats · Best moment inspired · Newcomer to Pinterest · Best Use of Inspiration/Storytelling · Always-on strategy/long-term strategy (min of 2 years)

Description
This category, in partnership with SuperAwesome, will reward work (campaigns or products) that harness exciting, innovative and creative approaches to engage and entertain young audiences.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Overall Awards 

Description

This award recognizes an agency that has demonstrated digital excellence over the past year. You need to complete a report telling the judges what you’ve achieved and why you deserve to be named agency of the year. To be eligible, you need to have entered work into other categories. But that shouldn’t be a problem. If you’re good enough to win this award, you’ll have been churning out great work all year.

Criteria

You will also need to share evidence of: - Revenue growth -diversity & Inclusion commitments - New business wins - Testimonials from happy clients. In your main entry report you should use the following structure: Client list, company structure, your achievements over the past year and address any specific key points stated in the category description above. Testimonials are encouraged

£350.00

Description

If you think your team is the best, this is your chance to show them how much you believe in them. Only companies entering other categories in the awards may enter this category. We want to reward the best team in the industry. To be eligible, you need to have entered work into other categories. But that’s what a great team would do anyway.

Criteria

You will also need to share evidence of: - Smart use of budget - Imaginative executions - Successfully achieving objectives - Testimonials from happy clients

£350.00

Description

This category will recognize those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives. Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience. We are looking to reward those companies who are pushing boundaries and shaping their own journeys.

Criteria

You will also need to share evidence of: - policies/procedures in place, initiatives and their successes, meeting / exceeding any objectives

£350.00

Description

In this category we want to give recognition to a talented individual who has 3 years' experience or less. In the entry you could include evidence such as work ethic, client management, new business wins or doing something exceptional.

Criteria

Entries should demonstrate the role this individual has contributed to overall marketing strategy in the past 12 months. • Describe personal development • Describe the results produced • How did the person contribute to results?

£350.00

Description

There is a huge array of technology vendors in the market. We are looking to reward the best technology solution out there.

Criteria

Entries should demonstrate: • How your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results. Testimonials highly recommended.

£350.00

Sector 

Description

For work you’ve created for any B2B organization, service or project.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work you’ve created for any public sector organization, service, government body or project.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work you’ve created for any consumer brand, service, company or product.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work you’ve created for any charity/not-for-profit organizations. Make sure you supply the registered charity number for the client within your report.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work you’ve created for any legal, accountancy, teaching, training or other professional services. For work you’ve created for any financial service, including insurance, banking, accountancy and any other form of money management.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work you’ve created for any recruitment platform or website. Or for an online recruitment campaign for recruitment agencies, recruitment consultancies, individual clients or media owners.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For any work you’ve created for the news/media/ publishing industry. Please note that if the site also has a job seekers function, you should isolate the statistics to reflect the news and features area only.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For any work you’ve created for a travel, leisure or sports company.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work developed for the entertainment industry.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work you’ve created for any automotive or transport business.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work you’ve created for the retail and e-commerce sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work you’ve created for the healthcare or pharma industry.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work you’ve created for the hospitality sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Disciplines 

Description
For work you’ve created to promote your agency’s services. Or if you work client-side, to promote your digital offering in-house.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
For any visually impactful work you’ve created for a website.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve done, that demonstrates a movement in rankings in SERPs across a target keyword list, an increase in natural search traffic, and an increase in revenue (if applicable) over the campaign period.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
Any paid search activity you’ve undertaken that demonstrates a great strategy to meet client’s objectives and campaign KPIs.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
This is for your digital communication strategies only. If you want to impress us with a strategy that includes traditional communication, you need to enter the Integrated Marketing Campaign category.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
For any campaign or project you’ve created that involves affiliate marketing. Your entry should demonstrate strategic vision, innovation and success against objectives.


Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
For any campaign you’ve created that has increased brand awareness or achieved other marketing objectives through a viral approach. Your entry should include the starting data, original end target, the final result, and how the additional reach was achieved.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
For any form of mobile-based marketing that you’ve created. Your entry should demonstrate effectiveness, including a sales/traffic report prior to and following your campaign.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
We want to see your technical innovations that have had an impact on an audience. Especially if you can demonstrate how they affected the results.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
This is for your most creative video projects. We’re looking for innovation, production quality, storytelling and everything else that makes the medium so powerful. You can either present the overall video output for a campaign or just a specific part of it.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
Your entry should demonstrate the use of at least three types of media. At least one of these should be digital while the others can be more traditional channels.


Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
This is for your best concepts that use Facebook, Instagram, Twitter, WhatsApp, LinkedIn, Pinterest, or any other recognized social channel.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
We want to see how your work has had a positive impact on the user’s experience.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
Show us how you’ve used branded content to improve the success of your client. We’re looking for fresh approaches, quality and effectiveness.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
If you’ve used data in a new and interesting way to improve the end-user experience, this is for you. Demonstrate how you used metrics, segmentation, targeting, or other data techniques to make a difference.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
This is for the most interesting and effective uses of paid media. Show us the work and the results that it generated.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
Share your best virtual or augmented experiences with us. Tell us why your entry is so good in terms of impact, quality and results.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results.  In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
We want to see how you’ve used of AI/Machine Learning in a campaign or strategy. Make sure you clearly demonstrate how it affected your overall results.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
This is for the best digital platform that enables the industry. You need to demonstrate how the use of the platform helps to build successful campaigns.

Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

New for 2021 

Description

This category rewards those companies/campaign that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
This category is open to any type of exciting digital experience that pushed the boundaries of creativity and innovation. We want to see something that is unlike any experience that has happened before.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category will recognize and reward creative and innovative digital thinking/swift action, where a business/project/campaign can demonstrate how they have transformed over the past year. e.g. in-person to digital, e-commerce, new platforms etc.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00